AdConnect for Adhese is now available
In-store Retail Media becomes more valuable when it works as part of the wider retail media ecosystem, while the retailer remains in control of what happens inside the store.
AdConnect for Adhese is now available in the Dise App Library, connecting the Dise IXM platform with Adhese, a Belgium-based adtech platform for managing and monetising advertising inventory across multiple channels, including Digital Out-of-Home (DOOH).
AdConnect for Adhese is now available in the Dise App Library, connecting the Dise IXM platform with Adhese, an adtech platform supporting direct and programmatic advertising across multiple channels, including DOOH.
The integration makes it possible to bring advertising from Adhese into the in-store experience managed through Dise. An AdConnect message is added to a playlist alongside other content and acts as a placeholder for an ad.
When the content is about to play, the Dise Player sends an ad request to Adhese. Adhese selects and serves the relevant ad, which is then played through Dise. After playout, proof of play is sent back to Adhese for reporting.
This gives retailers and their partners another way to connect the in-store environment with the wider Retail Media ecosystem, while keeping advertising integrated with the retailer’s overall content and customer experience. This aligns with Dise’s approach to retailer-owned, customer-first Retail Media.
AdConnect can also be combined with Share of Voice in the Dise IXM platform to manage the balance between advertising and other in-store content.
Want to learn more about how the integration works?
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