3 Mobile Flagship Store, Hong Kong

The customer

3 was founded in December 2000 by Investor AB and Hutchison Whampoa with the vision to create an entirely new platform for mobile communications. Since then the company has grown at a tremendous rate and have been pioneers  in the world in 3G technology and mobile services. Read more about 3.

DISE solution

A stunning synchronised multi-screen installation was built up in the flagship store of 3 Mobile in Hong Kong, in August 2010. The second phase of the installation was completed in January 2013.

20 46″” narrow bezel video wall panels have been placed in a horizontal line across the store and are forming a digital gallery surrounding the customers. All 20 screens play synchronously with theme-based content in loops. DISE enables creation of synchronised presentations with layered visual effects. By using one CPU per screen a 40 000 pixel content output width is supported.

60 contact triggers are integrated below the screens which enables interactive product information popping up when a customer is pulling off phone samples. Also the very latest mobile phone models seem to fly across the shop seamlessly thanks to the synchronised screen setup.

Content production is mainly operated by 3 Mobiles in-house motion Graphic Designer. System design and software integration was done by onActivity, the DISE representative in Hong Kong. With the latest DISE Kickstart technology facilitating simple software installation and configuration, 50 shops with 170 players were deployed in just two months time. The expected maintenance lead time per player is also greatly reduced due to the quick player replacement task involved.

 

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