Citibank, Hong Kong

The customer

Citibank is a leading global bank with 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citibank provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.

Customer need

Citibank wanted to be able to show live feeds of current weather, financial data and news.

DISE solution

DISE and onActivity helped Citibank to install the first 4K LED wall in Hong Kong at Citibank’s Wheelock House branch, Central District.

Two 1.9 mm LED screens are installed back to back, one inside the shop while one faces the street, serving both customers and staff inside the branch and the general public who pass by the bank. The installation includes redundant display system architecture. Real time information integration with stock information, weather & breaking news, coupled with advance scheduling for display information content at specific time interval, are the main features of the system.

Apart from providing customers and staff with update information, the LED screens can also serve other purposes in special events, it was for example used as a digital backdrop during the branch’s reopening ceremony.

 

citibank-530

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