Dogus OtoMotion, Turkey

The customer

The Dogus Holding conglomerate is one of the three largest private companies in Turkey. It has a portfolio of over 25 companies, which includes Dogus Otomotiv, the country’s prime importer for all cars sold under the Volkswagen umbrella. For its OtoMotion visitor park and showroom near Istanbul, Dogus needed visualization that would make customers feel part of an exclusive automotive experience, with showcased marques including Porsche and Lamborghini.

Dogus OtoMotion in Istanbul, Turkey is an unique marketing experience based on the concept of bringing together the world of art, design and technology with the brands Dogus Otomotive distributes. The center’s aim is to provide customer-focused and value added solutions, allowing consumers to get to know the different brands through personal experience. Besides the 11.200 m2 space designed as an event and showroom area, the 28.000 m2 OtoMotion complex houses the Dogus Oto Maslak service area, bringing together state of the art, technology and unique architecture around the passion for cars. The complex thus becomes a “living environment” with its architecture, design, innovative exhibition methods and special events.

The 4.200 m2 OtoMotion showroom, with its display of leading global car brands such as Volkswagen, Volkswagen Commercial, Seat, Skoda, Audi, Bentley, Lamborghini and Porsche, is one of the many new and comprehensive features of the center which has made its mark in the world. Read more about Dogus OtoMotion.

DISE solution

In this large exhibition and show area there are 35 Digital Signage 50” monitors which are fed by DISE system. Besides the DISE players, the complete system is supported by a sophisticated audio/video content management and delivery system. In order to provide information to its viewers, the systems runs in integration with DogusOto ERP system thanks to DISE DBAccess module. Besides the IP network, the central A/V distribution and matrix switching system provides great flexibility to deliver any content to any display at any time. For scheduled meetings DISE scheduling function offers great comfort.

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