Fukuoka Parco shopping center, Japan
On the 13th of November 2014 PARCO opened up their new store in Fukuoka, Japan. As part of the new building and their ICT strategy, digital signage was implemented. Throughout the store there are 27 screens in total. All powered by DISE digital signage software.
The digital strategy behind PARCO is to provide visitors with up to date information, guidance and current promotions at any given moment. The reason for using DISE was made because of the flexibility to incorporate external information and data into the regular playlist. Having information being updated automatically and dynamically makes the system management easy. Still you can rest assured that all information published to the visitors are accurate and up to date.
PARCO has been in business for more than 40 years. It is considered the only shopping center with nationwide coverage, all the way from Kyushu in the south to Hokkaido in the north.