Lee Jeans Flagship Store, Hong Kong

The customer

Lee Jeans is a leading international retailer and manufacturer of denim wear and casual wear. Headquartered in Merriam, Kansas, near Kansas City, Lee currently employs more than 400 people across the United States. Lee Jeans’ parent company, the VF Corporation, is the largest publicly held apparel company in the world. It is traded on the New York Stock Exchange under the symbol VFC. The VF Corporation is a leader in branded apparel including jeanswear, outdoor products, image apparel and sportswear. Read more about Lee Jeans.

DISE solution

At the heart of the busiest shopping district in Hong Kong, Lee Jeans has launched their local flagship store featuring an in-store video wall formed by three 55” panels and six 42” touch screens. With DISE multiscreen synchronisation technology, nine screens mixed with portrait and landscape orientation display up to a total resolution of 6K x 3K content. In addition, dynamic content is generated and triggered by the touch screens through customer interactions.

 

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