L’Oreal Paris Boutique, Sweden
For more than a century, L’Oréal have devoted our energy and our competencies solely to one business: beauty. L’Oréal have chosen to offer their expertise in the service of women and men worldwide, meeting the infinite diversity of their beauty desires. They are committed to fulfilling this mission ethically and responsibly. Read more about L’Oréal.
August 29, beauty brand L’Oréals world wide first concept store opened in Täby Centrum, a mall just outside Stockholm, Sweden. L’Oréal Paris Boutique is mostly focused on make-up products and the store is the first of its kind in the world. In the store, DISE is running on six 55 Samsung screens, playing a three minute long commercial video that show different L’Oréal products. Each screen is running a full HD video (1920×1080) all in sync with the other screens presented by DISE. The installation is centrally managed from L’Oréal head office in Sweden and the commercial will be replaced on a monthly basis. The installation is made with DISE 8 consisting of one manager and six DISE Replay licenses.