Microsoft surface video wall advertising at John Lewis in UK.
Microsoft needed a display with high cut through in an electronics outlet with lots of competition for attention. The objectives of the display were to attract attention and generate footfall to the concession, then drive interaction with staff through interactive screens which could also be used as a sales aid.
Concession area in major retail partner of Microsoft (UK)
Integrated video walls visible from every point on the shop floor to generate footfall. Interactive screens which are usable both by customers and retail sales staff, and the capacity to take large screens and video walls over with content from small interactive screens during a sales demonstration to aid a sale.
Microsoft Corporation is an American multinational technology company with headquarters in Redmond, Washington. It develops, manufactures, licenses, supports, and sells computer software, consumer electronics, personal computers, and related services. Its best known software products are the Microsoft Windows line of operating systems, the Microsoft Office suite, and the Internet Explorer and Edge web browsers. Its flagship hardware products are the Xbox video game consoles and the Microsoft Surface lineup of touchscreen personal computers.