Samsung uses interactive signage to engage customers in-store.

Challenge

Samsung needed to attract customers to engage with Samsung phones and tablets using passive display and interactivity which could be used by both customers and staff as a decision and sales aid. Samsung also wanted to optimise campaigns using interaction statistics measured by the display.

Concession area in major Samsung retail partner.

 

Solution

Touch and passive screens – 10” through to video walls

Attractor content and interactive touch

Mixture of Lite and Premium licenses

Statistics capture so interactions and sales uplift can be linked

 

The solution works as both as a sales aid for staff and an information source for customers. The content can drive interactions between sales staff and customers or to drive sales directly.

Samsung is a South Korean multinational conglomerate headquartered in Samsung Town, Seoul. It comprises numerous affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol. Samsung was founded by Lee Byung-chul in 1938 as a trading company.

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