How a partner-first strategy is shaping the future of Scala under Dise

invidis has published an exclusive article following the acquisition of Scala, featuring insights from Sebastian Kryh, CEO of Dise, and Monika Lindquist, CMO of Vertiseit Group. 

The article captures the strategic direction clearly: Dise and Scala will continue as two brands for now, with Scala returning to a partner-first, partner-only offering under Dise. As Monika Lindquist explains in the interview, “Dise has the reputation and Scala the recognition.”   

For Dise, this is not only a brand question. It is about building the strongest partner-first platform company in digital in-store. 

Scala brings one of the most recognised names in the digital signage industry, with a long international history and a broad partner ecosystem. Dise brings a trusted partner-only model, a modern IXM platform mindset, and a strong reputation for long-term channel commitment. Together, they create an opportunity to combine global reach with partner trust. 

As Sebastian Kryh states in the article, Scala will once again become “a pure software platform distributed exclusively through partners.” This reflects a clear strategic direction: software-first, partner-only, and focused on enabling partners to grow recurring license-based business.   

The article also highlights the importance of behaviour over messaging. Trust in the partner ecosystem is built through consistent action: clear governance, simplified partner engagement, software focus, and a commitment not to compete with the channel. 

For our partners, this marks an important step. The goal is to combine Scala’s global recognition with Dise’s partner-first reputation, while strengthening the foundation for scalable digital in-store and in-store experience management. 

You can read the full invidis article here: “Future of Scala: Dise Has the Reputation, Scala the Recognition.”   

invidis has also released the invidis Yearbook 2026, which provides a broader view of the digital signage and DooH industry, including market developments, rankings, technology trends, and interviews with industry leaders. The Yearbook includes an interview with Sebastian Kryh and is available to download from invidis.   

Together, these pieces reflect an important moment for Dise, Scala, and the wider partner ecosystem: a move toward global scale, built on software, trust, and long-term partner success. 

Read the full article and download the invidis Yearbook 2026 via invidis.