Dise AdConnect: Turning In-Store Screens into Revenue-Driving Retail Media Inventory
As retail media reshapes brand-shopper connections, Dise introduces AdConnect—a seamless way for retailers and partners to monetize in-store digital signage while maintaining full control over the customer experience.
As retail media continues to redefine how brands and retailers connect with shoppers, Dise offers AdConnect — a powerful module within the Dise IXM Platform that enables retailers and partners to monetize in-store digital signage through seamless integration with leading advertising platforms.
AdConnect bridges Dise’s content-first philosophy with programmatic advertising capabilities, offering full-service partners and retailers to generate new revenue streams — without compromising the in-store experience.
“Retailers want to monetize their screens without losing control of the customer journey,” says Sebastian Kryh, CEO of Dise. “With AdConnect, they can do exactly that — plug into external ad ecosystems and still deliver curated, branded content that elevates the in-store experience.”
What is AdConnect?
AdConnect is Dise’s intelligent gateway between in-store digital signage and third-party advertising platforms. It empowers retailers and partners to serve dynamic ad content in real-time — based on screen-level metadata, location, audience profiles, and time-of-day logic — all orchestrated through Dise’s high-performance playout engine.
How it works:
Inventory Creation
Dise partners define available ad slots with detailed metadata: screen size, orientation, location category, operating hours, and audience data (including opportunity-to-see and demographics).
Ad Serving
AdConnect requests assets from integrated ad platforms just-in-time or ahead of schedule. The ad is cached locally for seamless playout and fallback handling.
Playout in Dise IXM Platform
Ads are inserted within existing playlists or as part of share-of-voice scheduling, alongside marketing, brand, local, or informational content.
Real-Time Reporting
Dise IXM Platform sends granular Proof of Play data to the ad platform, enabling performance tracking, campaign optimization, and transparent reporting to both advertisers and media owners.
Built for Flexibility, Designed for Partners
Whether it’s national campaigns or local activations, AdConnect is hardware-agnostic and format-flexible, supporting multiple playback scenarios including:
- Single-screen placements with filler fallback
- Scheduled sub-playlists balancing branded and paid content
- Centralized control from the Dise CMS with full proof-of-play history
For partners, this means more than monetization — it’s a strategic advantage. They can offer retail clients a complete in-store media stack with native content, local relevance, and now, programmatic ad integration — all supported by Dise’s “one product, one price” model and partner-only approach.
Compliant, Scalable, Future-Ready
To ensure compatibility with the evolving global retail media ecosystem, Dise AdConnect will support the IAB standards for In-Store Retail Media and Digital Out-of-Home (DOOH). These standards, developed jointly by IAB Europe and IAB US, are designed to unify ad formats, impression measurement, and media reporting across the retail landscape.
This commitment positions Dise and its partners to align with global media buyers and unlock large-scale programmatic revenue with confidence and consistency.
A Smarter Retail Media Future
With retail media expected to grow to over $140B globally by 2026, in-store environments are the next frontier. Screens aren’t just digital billboards — they’re context-rich, high-impact engagement channels.
Dise AdConnect enables partners and retailers to:
- Increase screen ROI without increasing operational complexity
- Participate in programmatic advertising at scale
- Maintain brand control and customer experience
- Unlock monetization in high-traffic areas through seamless automation
AdConnect is available for all certified partners using the Dise IXM Platform. To explore how you can activate retail media revenue through your digital signage network, visit www.dise.com
For more information:
Monika Lindquist, CMO, Vertiseit Group
monika.lindquist@vertiseitgroup.com
Sebastian Kryh, CEO, Dise
sebastian.kryh@dise.com