Partner Interview with Natalie Woodall

In the dynamic world of digital signage, Pixel Inspiration has been a key player, delivering innovative solutions to clients across Europe. Natalie Woodall is the Commercial Director at Pixel Inspiration and has been with Pixel for an impressive decade. In this interview she reflects on the evolution of the company, the strategic partnership with Dise, and how digital signage is transforming the way brands engage with customers both in-store and online.

Can you tell us a bit about your company and the journey that led you to where you are today?

As of this month (March 2025), I will have been at Pixel Inspiration for 10 years, which seems crazy to think about, considering where my journey started. I had been working at Shop Direct, for Very and Littlewoods, delivering brand marketing, after studying fashion buying and merchandising at university. A director at Pixel reached out to me on LinkedIn, as they were looking for a dedicated Account Manager to support a project for Lloyds Banking Group. As my background was predominantly in fashion, I was slightly confused as to what working for Pixel would entail. In all honesty, I’d never heard of digital signage – it may be relatively common now but in 2015, many retailers hadn’t yet embraced it. So, after a bit of a Google to understand what the business actually did, I decided to go for the job. It made sense to me to just make the jump, as I really liked the business. And that was where it started.

What inspired you to partner with Dise and how has this partnership benefited your business?

As a reseller and integrator within the digital media market, we are constantly reviewing partners, our supply chain, and what we need to do to keep up with the ever-changing market. In previous years we worked mainly with one key partner for content management systems but when the market shifted towards lower priced SaaS models for on board system on chip software, it naturally drove us to look for a suitable partner that could deliver what the market was asking for.

That was where our partnership with Dise began. It’s been a breath of fresh air because working with the team has allowed us to work dynamically – both proactively and reactively – to develop the system and platform and to deliver success for our clients.

Nearly every year since, Pixel has employed new people, new opportunities have come up, and we’ve onboarded new accounts. Now we have over 100 employees and offices in Europe. Every day that I’m at Pixel is completely different in terms of what I’m doing and getting involved in. The variety really challenges me and I think that is the main reason I’m still here.

What unique value or expertise does your company bring to the digital signage ecosystem?

Our in-house teams deliver a full end-to-end managed service. We’ve also got a really strong focus on customer service. Our support desk runs a 24/7 operation with multi-lingual language staff, due to our expansion across Europe.

We start by looking at concepts and designs with a client, identifying the best way to fit out the space. We look at what might be suitable for them and will provide the best experience for consumers. We specify all the hardware and how it will work with the fixtures and fittings. We then work with the client’s partners and supply chain to make it come together. Pixel engineers install and manage the digital media and our creative services teams usually produce the content that creates impact. This model helps us deliver quick turnarounds on SLAs and to provide a strong service and competitive edge to everyone else within the market.

Can you share a success story where your solution significantly improved a customer’s experience?

The small interactive displays that run Volvo’s car configurator tool throughout their UK showrooms are scheduled through a Dise content management system. Customers can find all the information they need about any car, including the range of colours and interior options available. They can browse at their leisure and email information to themselves for future reading. Alongside convenience for customers, this frees up the sales team for other tasks.

The interactive solution developed by Volvo also allows each showroom to independently change the information displayed, should the vehicles on display change, providing speed and efficiency on POS vs the traditional printed method.

What emerging trends or challenges in digital signage are you most excited about or focused on solving?

It’s no surprise to us all that retail media networks are becoming the next big thing. I first predicted this might be the case pre-COVID when some major retailers were first experimenting with the idea of selling retail space on in store screens. Everyone was already doing this online so why not expand to other media channels?

We’re now seeing retail media implemented at a huge scale with some exciting software platforms that can bring retailers and integrators like us together to deliver a fully functioning and efficient retail media network for our clients.

How do you see the role of digital touchpoints evolving in connecting online
and in-store experiences?

The majority of consumers now own a smartphone, where almost anything you want to do is within a few clicks. However, we are still human and in-person interactions still require attention from most retailers. Consideration needs to be given to the “why?” and the ease of the process. For example, booking a hotel room online through a laptop or phone is the norm, however when the guest arrives to check in, the experience can often fall short.

For more information:

Monika Lindquist, CMO, Vertiseit Group
monika.lindquist@vertiseitgroup.com

Sebastian Kryh, CEO, Dise
sebastian.kryh@dise.com

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