Partner Spotlight: Frank Pisano at Bluefin

At Dise, we believe that great partnerships are at the heart of every retail success story. That’s why we’re proud to collaborate with Bluefin, a hardware pioneer that shares our vision of empowering partners and enhancing the customer experience.

We recently sat down with Frank Pisano, CEO of Bluefin, to explore their journey, what makes their approach unique, and how our partnership delivers tangible value to integrators and retailers alike.

From Flexibility to Function: The Bluefin Story

Bluefin was founded on a clear idea: to create display solutions that are designed for purpose, not just repurposed from consumer tech. Today, they’re known across industries for their innovative displays, ranging from retail shelves and grocery aisles to immersive experiences in museums and public spaces.

“We don’t just ship screens. We build form factors that solve specific problems,” Frank explains. “Whether it’s a digital nameplate in a council chamber or an interactive screen in a fashion store, our goal is to deliver the right display for the job with the right service to back it.”

A Shared Philosophy: Why Bluefin and Dise Work

At the core of the Dise–Bluefin partnership is a shared commitment to simplicity, scalability, and partner empowerment. By combining Bluefin’s purpose-built hardware with Dise’s IXM platform, integrators get a solution that’s robust, flexible, and ready to deploy.

“Dise is built the same way we are—partner-first and future-ready,” says Frank. “Their IXM platform just works. It integrates smoothly, scales effortlessly, and gives our partners an edge in a competitive market.”

This synergy has created a powerful plug-and-play ecosystem that reduces friction for integrators and maximizes value for end customers. With fewer moving parts and full compatibility from day one, delivering exceptional retail experiences is easier without the operational overhead.

Built for Integrators: Simpler Projects, Better Margins

For integrators, time is money. Every hour spent troubleshooting, configuring, or adapting systems eats into margins and delays ROI. That’s where the Dise–Bluefin combination shines.

“We give partners a fully compatible system out of the box. That means faster installs, fewer support calls, and more time spent on value creation,” Frank notes.

This approach aligns with Dise’s mission to reduce operational complexity. With one product, one price, and seamless integration, partners can build recurring revenue models that are both scalable and sustainable.

Retail Results: Enhancing the In-Store Experience

The impact of the partnership goes beyond the backend. Together, Bluefin and Dise help digital signage integrators and retailers elevate the in-store experience through high-performance digital touchpoints that are dynamic, consistent, and deeply connected to the customer journey.

“Today’s shoppers expect seamlessness—from online to in-store. With Bluefin’s displays and Dise’s IXM platform, we make that happen,” Frank says. “It’s about creating moments that matter, whether it’s a smart shelf edge or an interactive kiosk.”

This is particularly powerful in segments like fashion, grocery, and convenience, where speed, clarity, and personalization drive loyalty.

Looking Ahead: Innovation in Motion

As retail evolves, so too does the need for technology that can adapt and scale. From AI-driven content delivery to interactive storytelling, Frank sees big opportunities on the horizon:

“The future is personalization at scale. With real-time data and responsive design, retailers can deliver tailored content in physical environments. And with partners like Dise, we’re already building toward that.”

Why This Matters for Our Partners

Bluefin exemplifies what we look for in a partner: customer focus, technical excellence, and a deep respect for the partner ecosystem. Together, we’re not just integrating products—we’re enabling new ways to deliver value.

The Takeaway for Integrators and Retailers:

• Speed to Value
  Pre-integrated solutions reduce complexity and shorten deployment time.
• Reliability by Design
  Purpose-built displays ensure durability and consistency.
• Future-Proof Foundation
  The IXM platform + Bluefin hardware scales with your business.
• Better Together
  A shared vision of enabling partners to win—on their terms.

Want to learn more?

Visit thebluefin.com or contact Tom Berry, Chief Commercial Officer at Dise, at tom.berry@dise.com, to learn more. Together, we’re powering the future of in-store experiences—one partner at a time.