Denner

Denner, Switzerland’s third-largest supermarket chain with over 860 stores, aims to create an attractive modern shopping experience from storefront to checkout.

Partner Collaboration

jls Digital

Client Challenge

Focus 4.0 is Denner’s new store concept, showcasing a redesigned sales area with digital touchpoints. Denner aims to create a modern shopping environment that attracts customers into the supermarket, profiles an attractive range of products, and inspires throughout the customer journey, from storefront to checkout.

Dise + Partner Solution

The store concept 4.0 entails a focus on digital touchpoints in shop windows, entrance areas, checkouts, and tobacco counters. With strategically placed digital displays in shop windows, Denner captivates passersby with eye-catching weekly campaigns. At the checkout line, a POS solution is available, displaying both receipts and product advertisements to customers.

Results & Impact

All content on the screens is centrally controlled, automatically generated, and integrated with the company’s relevant systems. The displayed content is tailored based on various attributes, including language, local restrictions, and assortment.

Transforming the shopping experience, the chain’s stores effortlessly embrace a dynamic and refreshed content flow, freeing up internal resources for other purposes.