Scandinavian fashion brand J.Lindeberg reinvents the role of the physical store.
The new concept creates an arena for customers to experience and build a close relationship to J.Lindeberg. The customer can explore the full product range and purchase from the integrated Endless Aisle solution.
The new concept creates an arena for customers to experience and build a close relationship to J.Lindeberg.
The customer can explore the full assortment and purchase from the integrated Endless Aisle solution.
Large digital surfaces allow J.Lindeberg to present life-size digital models where environment and context strengthen the offer both visually and emotionally.
The concept mixes the physical with the digital to create a harmonized customer journey and add value for the customer.
The concept is based on contrasts between traditional and unconventional, industrial and refined. A certain bohemian elegance has been allowed to permeate the space and add to the atmosphere.
Albert France-Lanord
Architect
J.Lindeberg is a Swedish clothing company. Their range includes golf and ski clothing, polo shirts, training clothes, jackets, suits, and shirts.
